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Overview

This trifold leaflet was designed to communicate practical guidance around emotional wellbeing, focusing on how individuals can recognise, understand, and manage periods of low mood and negative emotions.

The project explored how visual design can make sensitive topics feel more approachable, encouraging readers to engage with the content in a supportive and non-intimidating way.

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Objective

Mental health and emotional wellbeing materials are often perceived as serious or overwhelming, which can discourage engagement.

The goal of this leaflet was to present the information in a way that felt accessible, reassuring, and easy to digest while maintaining clarity and credibility.

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Design Challenge

The primary challenge was balancing informative content with emotional sensitivity.

The design needed to:

• Communicate wellbeing information clearly
• Reduce the sense of emotional heaviness often associated with the topic
• Encourage readers to engage with the content rather than feel overwhelmed
• Present information in a structured and digestible format within a limited print space

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Design Approach

Positive Visual Language

A bright and uplifting colour palette was introduced to create a welcoming tone and counteract the stigma or discomfort often associated with discussions around emotional wellbeing.

Friendly Illustration Style

Simple character illustrations and soft organic shapes were used to introduce warmth and relatability, helping readers feel more comfortable engaging with the content.

Clear Information Hierarchy

The trifold structure was carefully organised to guide readers through the information in manageable sections.

Typography, spacing, and content grouping were used to create a clear reading flow and improve information retention.

Balance Between Content and White Space

Adequate breathing room was incorporated throughout the layout to avoid visual overload and support a calmer reading experience.

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Solution

The final leaflet combines approachable visuals with structured information design to create an engaging educational resource.

Key features include:

• A colourful yet balanced visual system
• Friendly illustrations that support the emotional tone of the content
• Clear sectioning and hierarchy to improve readability
• A print format that allows information to be consumed progressively

The design aims to encourage self-awareness and emotional care by making wellbeing information feel accessible, supportive, and easy to engage with.

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Key Takeaway

This project demonstrates how visual communication can play an important role in supporting sensitive subject matter.

By combining information design, illustration, and thoughtful use of colour, the leaflet transforms educational content into a more approachable and positive reading experience.