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Overview

At Swire Resources, I worked on a range of seasonal and product-led campaigns, developing integrated promotional materials across digital platforms to support marketing initiatives and drive customer engagement.

Each campaign required the creation of a consistent visual system that could be adapted across multiple formats while maintaining strong brand cohesion.

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Role

As part of the in-house e-commerce and marketing team, I was responsible for designing and producing a variety of campaign assets, including:

• Animated promotional videos
• EDM (email marketing) designs
• Digital banners and social media assets
• Cross-platform visual adaptations

I collaborated closely with marketing stakeholders to ensure all outputs aligned with campaign objectives and brand guidelines.

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Design Approach

Visual Consistency Across Platforms

A key focus of my work was ensuring visual consistency across different digital touchpoints.

Each campaign was developed with a unified design direction, allowing assets to feel part of a coherent system rather than standalone visuals.

Adaptable Design System

To support multiple formats, I created flexible layouts that could be adapted across:

• Email campaigns
• Website banners
• Social media content
• Motion-based promotional materials

This ensured efficiency in production while maintaining design quality.

Motion for Engagement

Animation was used strategically in promotional videos to highlight key messaging and draw attention to product features, helping increase engagement in fast-scrolling digital environments.

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Outcome

The campaign materials contributed to a consistent and recognisable brand presence across Swire Resources’ digital platforms.

By combining static and motion-based assets within a unified visual system, the campaigns delivered a cohesive customer experience across multiple touchpoints.