Franklin Templeton Lunar New Year E-Card 2019
Client
Franklin Templeton
Service
Animation
Year
2019
A Lunar New Year e-card for Franklin Templeton, created as a festive greeting for clients and business partners that felt culturally relevant while maintaining a connection to the company's identity as a global investment management firm.
Overview
A Lunar New Year e-card for Franklin Templeton, created as a festive greeting for clients and business partners that felt culturally relevant while maintaining a connection to the company's identity as a global investment management firm.
Role & Responsibilities
Owned the project from idea through the finished e-card — concept development, motion design, and full animation production.
Challenge
Create a culturally relevant Lunar New Year animation that maintained a strong connection to Franklin Templeton's brand identity as a global investment management company — avoiding a generic holiday greeting that could apply to any brand.
Designing at Scale
Symbolic storytelling — Connected the Year of the Pig with the piggy bank, using it as the central narrative device: a familiar Lunar New Year zodiac symbol turned into a visual metaphor for saving, wealth accumulation, and financial planning
Brand-relevant festive communication — Integrated financial symbolism into the narrative to reinforce Franklin Templeton's identity while keeping the greeting festive
Motion and transformation — Used playful transformations and festive visual moments to bring the piggy bank concept to life, making the experience more engaging than a static greeting card
Outcome
The final e-card combines cultural storytelling with brand communication, using a single visual metaphor — the piggy bank — to connect the Lunar New Year celebration with Franklin Templeton's financial identity.
W —
12
Website
W —
14
Graphic, Social Media, animation