Campaign Promotional Materials
Client
Swire Resources
Service
Graphic, Social Media, animation
Year
2019-2020
Product-led campaign materials for Swire Resources, with integrated promotional assets across digital platforms — including animated videos, EDMs, digital banners, and social media assets — to support marketing initiatives.
Overview
Product-led campaign materials for Swire Resources, with integrated promotional assets across digital platforms — including animated videos, EDMs, digital banners, and social media assets — to support marketing initiatives.
Role & Responsibilities
As part of the in-house e-commerce and marketing team:
Created animated promotional videos
Designed EDM (email marketing) layouts
Produced digital banners and social media assets
Adapted visuals across platforms
Collaborated with marketing stakeholders to align outputs with campaign objectives and brand guidelines
Challenge
Campaigns required a consistent visual system that could be adapted across multiple formats — email, website banners, social media, and motion — while maintaining brand cohesion and supporting efficient production at volume.
Designing at Scale
Visual consistency across platforms — Each campaign used a unified design direction so its assets formed a coherent system rather than standalone visuals
Adaptable design system — Built flexible layouts that could be adapted for email campaigns, website banners, social media content, and motion-based promotional materials
Motion for engagement — Used animation in promotional videos to highlight key messaging and product features, helping attract attention in fast-scrolling digital environments
Outcome
The materials contributed to a consistent and recognisable brand presence across Swire Resources' digital platforms, combining static and motion-based assets within a unified visual system.
W —
13
Animation
W —
15
Email Design