EDM / campaign work

Client

Startbucks, Swire

Service

Email Design

Year

2018-2021

E-newsletter designs across different industries and campaign objectives — covering promotional campaigns, product launches, event communications, and customer engagement initiatives — each balancing brand consistency, content clarity, and user engagement.

Overview

Role & Responsibilities

Email layout design
Content hierarchy planning
Visual adaptation across campaigns
Responsive design considerations
Brand guideline implementation

Challenge

Users engage quickly with email content and view it across multiple devices. The challenge was to create layouts that communicated key messages clearly, encouraged engagement with featured content, maintained readability across desktop and mobile, and adapted to different campaign objectives while preserving brand consistency.

Designing at Scale

Content-first hierarchy — Structured each newsletter around a clear information hierarchy so key messages, calls-to-action, and supporting content could be understood quickly
Modular layout system — Used a flexible modular approach for promotional offers, product highlights, event announcements, and editorial content, keeping layouts consistent while adapting to different communication needs
Responsive considerations — Made design decisions with cross-device viewing in mind, supporting readability and usability across desktop, tablet, and mobile environments
Brand consistency — Adapted typography, imagery, colour systems, and call-to-action treatments to each client's brand identity while maintaining a cohesive user experience

Outcome

The newsletters provided a scalable communication framework for a variety of campaign objectives, using strong visual hierarchy, flexible content modules, and responsive design principles to present information clearly while reinforcing brand presence.

W —

Campaign Promotional Materials

Graphic, Social Media, animation

More Work

W —

Emotional Wellbeing Trifold Leaflet

Leaflet design