Global Brand Rollout

Client

Confidential

Service

Branding

Year

2026

Supported rollout of a new global visual identity across digital, print, and motion touchpoints for a leading professional services organisation, translating the identity into practical communications for varied formats, audiences, and channels.

Overview

Role & Responsibilities

Creative Integrated Designer across creative development and production

Interpreted the new visual identity and developed design approaches for different communication types
Refined work through feedback from the creative team, stakeholders, and production partners
Contributed to the development and delivery of 200+ assets across digital, print, motion, and internal communications

Challenge

A new global visual identity had to be applied across a large, varied range of communications — from everyday digital content to print, events, and motion — while maintaining a consistent brand presence and adapting to different formats, audiences, and production requirements. The sheer volume demanded a flexible, scalable design approach rather than designing each asset independently.

Designing at Scale

Repeatable design principles — Sought principles that could be adapted across communication types, rather than designing each asset from scratch

Flexible visual language — Took the identity beyond the brand guidelines by combining typography, layout, imagery, and graphic elements into a cohesive system that could flex for each communication's audience, content, and purpose
Scalability at volume — Adapted the visual system to new applications as the rollout progressed, maintaining consistency across 200+ assets

Outcome

The new visual identity was translated into 200+ assets across digital, print, motion, and internal communications, contributing to a consistent visual presence across a wide range of global touchpoints.

More Work

W —

Internal Productivity Plugin – UI/UX Redesign

Product Design