Starbucks eGift Landing Page
Client
Starbucks
Service
Landing page
Year
2019
A promotional landing page for the launch of Starbucks' eGift feature in its mobile app, where users can send digital drink vouchers to friends and family — designed to increase feature awareness and guide users from discovery to action.
Overview
A promotional landing page for the launch of Starbucks' eGift feature in its mobile app, where users can send digital drink vouchers to friends and family — designed to increase feature awareness and guide users from discovery to action.
Role & Responsibilities
Landing page UI design
User journey planning and information hierarchy
Motion graphics and interactive elements
Visual storytelling aligned with Starbucks brand guidelines
Challenge
eGift introduced a new user behaviour within the Starbucks ecosystem. The landing page had to help users quickly understand what the feature does, how it works, and why they might use it — while keeping the experience lightweight and engaging, and encouraging immediate action.
Designing at Scale
Feature-first storytelling — Introduced the eGift concept through simple, visually led messaging focused on the benefit of sending digital gifts
Guided user flow — Structured content as digestible sections explaining the gifting journey in sequence: what an eGift is, how gifting works, how recipients redeem it, and how to get started
Motion and interaction — Used subtle motion graphics and micro-interactions to highlight key content and reinforce user actions, supporting the narrative without distracting from it
Outcome
The landing page combines product education with branded visuals and motion, guiding users through sending and redeeming eGifts.
W —
06
Augmented Reality
W —
08
Website