Augmented Reality Hong Kong Heritage Trail Experience
Client
Personal
Service
Augmented Reality
Year
2020
An interactive AR-enhanced pop-up card experience to accompany local heritage tours in Hong Kong, combining physical artefacts with digital storytelling to make the city's history and cultural heritage more engaging and accessible — particularly for younger audiences and families.
Overview
An interactive AR-enhanced pop-up card experience to accompany local heritage tours in Hong Kong, combining physical artefacts with digital storytelling to make the city's history and cultural heritage more engaging and accessible — particularly for younger audiences and families.
Role & Responsibilities
Owned the project from idea through to the finished experience — concept development, illustration, AR content design, and production.
Challenge
Traditional heritage tours rely on verbal explanations, photographs, and information boards. The challenge was to help visitors — particularly younger audiences — visualise how people lived and interacted in these places, encourage active participation rather than passive observation, and make historical content approachable for children and families.
Designing at Scale
Tangible interaction — Visitors receive a printed pop-up card at a heritage location, functioning as both a souvenir and an interactive AR trigger that encourages exploration
Augmented storytelling — Scanning a card reveals animated scenes of historical daily life, focusing on human activity and cultural stories rather than only architectural facts
Location-based learning — AR content is tied to the specific heritage site, letting visitors compare historical reconstructions with the real environment and connect place, memory, and cultural identity
Outcome
The project brings together illustrated pop-up cards, AR-triggered animations, and site-specific stories focused on heritage locations in Sham Shui Po — including Mei Ho House and traditional neighbourhood tuck stores — turning a conventional heritage tour into a blend of education, play, and cultural exploration.
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05
Branding
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07
Landing page