Schroders Lunar New Year Video
Client
Schroders
Service
Animation
Year
2019
A Lunar New Year motion graphics video for Schroders celebrating the Year of the Pig, combining cultural symbolism with the company's refined financial identity to deliver a warm, optimistic brand greeting.
Overview
A Lunar New Year motion graphics video for Schroders celebrating the Year of the Pig, combining cultural symbolism with the company's refined financial identity to deliver a warm, optimistic brand greeting.
Role & Responsibilities
Owned the project from idea through final animation — concept development, motion design, and full animation production.
Challenge
Create a festive brand greeting that reflects Schroders' identity as a global investment management company — balancing celebratory cultural storytelling with a refined, professional financial brand tone.
Designing at Scale
Symbol-led motion narrative — Used the pig character as the central narrative anchor, guiding transitions and shaping the motion flow as a storytelling device rather than static decoration
Logo-led motion system — Deconstructed and reinterpreted the Schroders logo's geometric structure as part of the animation language, generating festive "sprinkle" and firework-inspired motion elements and embedding brand identity throughout rather than only in opening/closing frames
Financial × festive visual language — Blended traditional Lunar New Year aesthetics with a modern financial style using a vibrant festive palette, clean structured motion, and subtle visual metaphors for growth, abundance, and stability
Outcome
The final video merges cultural storytelling with brand communication — the pig serves as both a symbolic and narrative element, while the logo becomes a motion system, creating a unified, festive, brand-specific visual experience.
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Website
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Animation