Seasonal Greeting Motion Series
Client
Swire Resources
Service
Animation
Year
2020-2021
Video seasonal greeting series for Swire Resources, a leading sports retail brand — covering Lunar New Year, Mid-Autumn Festival, and Christmas — translating festival symbolism into a modern motion language that reflects the brand's energetic, lifestyle-driven identity.
Overview
Video seasonal greeting series for Swire Resources, a leading sports retail brand — covering Lunar New Year, Mid-Autumn Festival, and Christmas — translating festival symbolism into a modern motion language that reflects the brand's energetic, lifestyle-driven identity.
Role & Responsibilities
Owned the project from idea through final animation — concept development, motion design, and full animation production.
Challenge
Create three seasonal greetings that each have a distinct emotional tone and narrative — while sharing a consistent visual approach and reflecting Swire Resources' sports retail brand identity.
Designing at Scale
Sports-inspired festive language (Lunar New Year) — Used balls and sports equipment as modular visual elements symbolising energy, momentum, and new beginnings, forming kaleidoscopic patterns and firework-inspired bursts in rhythmic motion
Atmospheric, symbolic motion (Mid-Autumn Festival) — Used the moon and rabbit as visual anchors representing folklore and tradition, with slower fluid motion and soft lighting to evoke calmness, nostalgia, and emotional warmth
Narrative-driven symbolism (Christmas) — Centred on a festive delivery truck carrying a Christmas tree, using its journey as a metaphor for connection and holiday anticipation, with playful stylized vehicle motion and a warm ambient palette
Outcome
The series comprises three seasonal greeting videos — energetic for Lunar New Year, calm and reflective for Mid-Autumn, and story-driven and heartwarming for Christmas — each with a distinct emotional tone while sharing a consistent visual approach.
W —
08
Animation
W —
10
Animation